How it worksProofWho it's forTeam

The transaction layer for branded entertainment

Brand Placementis Broken.SLATE Makes ItMeasurable.

Early access

The problem

Brands buy scenes
on a handshake.

Most brand placement still closes on a relationship and a handshake. There is no price to put against a media plan, nobody standing behind the impressions, and no receipt for what actually ran.

01

No price

There is no rate to compare. Every deal is a one-off.

02

No guarantee

Nobody backs the impressions. The brand just hopes.

03

No proof

No record of what ran — or how anyone would know.

How it works

Intake.
Terms. A record.

Int. Kitchen — Night

She sets the bottle on the counter. The label catches the light.

He doesn’t look at it. He already knows it’s there.

Placement

Hero product · kitchen scene

Terms

The deal

Brand
Named partner
Scene
Hero integration
Window
Theatrical + streaming

Record

The scene

Promised
Named placement, specified scene
Delivered
In production
How we know
Confirmed against the finished cut
01

Upload & Scan

A script comes in. We find the placements — scene, type, fit — and get them ready to package.

Int. Kitchen — Night

She sets the bottle on the counter. The label catches the light.

He doesn’t look at it. He already knows it’s there.

Placement

Hero product · kitchen scene

Terms

The deal

Brand
Named partner
Scene
Hero integration
Window
Theatrical + streaming

Record

The scene

Promised
Named placement, specified scene
Delivered
In production
How we know
Confirmed against the finished cut
02

Package & Deliver

Slate sets the terms and packages the integration. Relationships close the deal.

Int. Kitchen — Night

She sets the bottle on the counter. The label catches the light.

He doesn’t look at it. He already knows it’s there.

Placement

Hero product · kitchen scene

Terms

The deal

Brand
Named partner
Scene
Hero integration
Window
Theatrical + streaming

Record

The scene

Promised
Named placement, specified scene
Delivered
In production
How we know
Confirmed against the finished cut
03

Verify & Measure

Every closed deal writes a record — what we promised, what showed up, and how we know. That record makes the next deal faster than the last.

Proof

What a record
looks like.

A feature in production. A brand written into the scene. This is the example — not a case study.

In productionExample · REC-014

The scene

Named brand·Feature

  1. 01

    Terms

  2. 02

    Production

  3. 03

    Verify

Promised
Named placement

Specified scene

Delivered
On set

Shoot underway

Verified
Pending cut

Against the finished film

Who it's for

Made for the people
on both sides.

Producers and brands read the same page. The deal is the source of truth — not two different stories about it.

Producers & creators

  • Get paid to write brands into stories you are already making.
  • Real terms before you shoot, not a handshake after.
  • You keep your IP.
  • A verified record of what ran, so the next deal is easier to close.

Brands & agencies

  • Scene-level placement in real productions, not a media-plan guess.
  • Terms set before cameras roll.
  • Proof of what was delivered, and how we know.
  • A slate of titles — not one-off favors.

The moat

Relationships close
the deals.

That's the MVP, not a weakness to hide.

Every closed deal writes a verified record — what was promised, what was delivered, verified how.

The record compounds. It is the asset a competitor can't buy, can't shortcut, and can't replicate without having done the deals themselves.

Meet SLATE

Who's building
this.

Moisés Zamora

Moisés Zamora

Founder x CEO

Creator and co-showrunner of Netflix's Selena: The Series. Writer on American Crime and Star Wars: The Bad Batch. He leads Slate's vision, industry relationships, and the standard every deal is held to.

Eliana Murillo

Eliana Murillo

Marketing x Community Strategy

Built her career at Google and was named to the Forbes 30 Under 30 list. She leads marketing and the creator experience — from first conversation through matching and release.

Gabriel Whitehead

Gabriel Whitehead

Product x Strategy

Ex-Google strategist owning go-to-market, strategic product direction, and investor readiness. He's building the thesis that turns brand placement into infrastructure that investors can underwrite, brands can trust, and creators can monetize.

Joel Rojo

Joel Rojo

Engineering x Design

Lead engineer and designer at Google with a media background at CAA, Google's Creative Lab and Area 120. He's building the product that turns every closed deal into a record you can inspect.

Partners

Who we
work with.

Actively engaging brands across our slate.

  • Tribeca Festival
  • AltaTV
  • Dentsu
  • MediaMusketeers
  • Forced Perspective

720+ brand access through the Dentsu network — partner reach, not Slate-engaged brands.

Early access

Fund Stories.
Grow Brands.

If you make work, buy work, or fund the next title — the record starts with a conversation.

Early access